In less than a decade, Baby Phat by Kimora Lee Simmons has positioned itself in the world of fashion as the premiere female hip-hop brand. Stylish and sexy, Kimora Lee Simmons was the natural choice to create, direct and establish the new label. Baby Phat uses a sleek cat as the brand logo which has been inspired by the Egyptian goddess.
Kimora knew the brand’s success would rely on her ability to fuse the world of high fashion and hip-hop. Kimora’s experience as a top fashion model, her marriage to Russell, her intrinsic sense of style would put Baby Phat at the forefront of the urban luxury movement. Born in St. Louis in 1975, Kimora Lee Simmons began her career in fashion at age 13. Her career led to many VIP admirers; among them Def Jam Records founder Russell Simmons, whom she married in 1998. Though Kimora had no previous experience in design or business before Baby Phat, she claims her time inside the House of Chanel prepared her for running her own company. Under Kimora's leadership, the brand continues to expand its collections. Baby Phat successfully entered into the lucrative world of licensing, with a series of Baby Phat cell phones, and a new perfume launched in 2005. Baby Phat Clothes