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ROCAWEAR CLOTHES
ROCAWEAR CLOTHING 
Launched off of the spectacular success of co-founder, Shawn "Jay-Z" Carter, Rocawear
represents a borderless, global lifestyle. Jay Z realized his skill in creating a culture far beyond the realm of music. Part of the Roc-A-Fella empire, the clothing brand was launched in 1999, during Jay-Z's Hard Knock Life Tour. The Brand is based around street wear such as knit tracksuits, dark denim, leather bomber jackets, and fur-lined hoodies. J-Z's brand quickly staked its claim in hip-hop history becoming the main brand for street savvy consumers. The brand maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand’s attention to detail that has pushed its appeal beyond its core urban customer. The brand has expanded its appeal beyond the national borders and has become a brand of international significance by incorporating international inclinations. As a result, the brand has offices in the UK, Japan, Canada, Europe, Korea, Middle East, and Russia. |
