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Phat Farm Clothing
Phat Farm Founded by Russell Simmons in 1992, takes the best of mainstream culture and infuses it with aspirations of sophisticated American youth. This mixture gives Phat Farm a universal appeal that makes the brand a classic. Phat Farm's high quality fabrics and detailed designs represent the lifestyle of those who strive for the best. The brand was born out of the history of the streets and infuses a something new the young fashion savvy consumer can appreciate. Phat Farm’s collections represent the lifestyles and attitudes of men who aspire to live well and have an affinity for style. The fashion line is an upscale mix of sporty urban fashions with the classic Ivy League preppy style. Russell Simmons is at the helm of Rush Communications, a conglomerate that includes a record label (Def Jam), a management company (Rush Artist Management), a clothier (Phat Farm), a movie production house (Def Pictures), television shows ("Def Comedy Jam" and "Russell Simmons' Oneworld Music Beat"), a magazine (Oneworld) and an advertising agency (Rush Media Co.). Russell Simmons didn't invent rap, but he is, perhaps more than any other individual, responsible for the music's astonishing success. |
