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Jordan Authentic – Nike Air Jordan Shoes
Jordan Authentic
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During early 1984, Nike was in serious jeopardy in the fast pace sportswear market. Suffering from its white man jogging brand image, Nike had no credibility in the basketball world. The running shoe phenomenon that has fueled their sales in previous years was slowly dying and they need a way to revitalize and reinvent its brand name in order to appeal to other market segments. In comes Michael Jordan to the rescue. Nike signed Jordan to a $2.5 million deal for 5 years, including royalties and other benefits. The introduction of the sneaker turned the athletic shoe industry upside down. Most basketball shoes were white, but the bold black and red styling of the sneaker broke this convention. The NBA banned the shoe from the league in response, but Michael Jordan wore them anyway, racking up serious fines of up to $5000 a game. Nike, of course, was more than happy to pay these to keep the shoes in the game and in the public eye. All this controversy and Jordan’s spectacular numbers that year served to put the sneaker line on the road to becoming a household name. The sneaker line has consistently been among the best selling basketball shoes since their creation. The designers take his ideas, hobbies, and life into account and incorporate these themes into the shoes. In honor of Michael Jordan, the last Jordan will be the Jordan XXIII because the number 23 was the number he wore during his NBA career. |
