Enyce Clothing - Enyce Shirts

Enyce is on the move to a new look and P. Diddy is adding another notch to his belt. The hip-hop mogul and his partners purchased clothing company Enyce for 20-million dollars. The deal is a bargain for Diddy, especially since seller Liz Claiborne had initially paid 114 million for Enyce in 2003.

Diddy said via a statement, “Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade. I look forward to adding our expertise to an already hot fashion line.” His ever-expanding empire already markets Sean John, Zac Posen, Ciroc Vodka, Unforgivable by Sean John, and television titles for reality shows.