Air Jordan Ebay

Air Jordan Ebay

The most popular line of Nike sneakers is the Air Jordan. Designed by one of the greatest basketball players in history, Michael Jordan, this brand became so popular that Nike had to create a subdivision that handled everything related to the Air Jordan sneaker line. During early 1984, Nike was in serious jeopardy in the fast pace sportswear market. Suffering from its jogging brand image, Nike had no credibility in the basketball world. The running shoe phenomenon that had fueled their sales in previous years was slowly fading and they needed a way to invigorate and reinvent its brand name in order to appeal to other sports market segments. Michael Jordan was the in Nike need for the basketball market.

Nike signed Jordan to a $2.5 million deal for 5 years, including royalties and other benefits. The introduction of the sneaker shook up the athletic shoe industry. Most basketball shoes were white, but the bold black and red styling of the sneaker broke this tradition. Every year since 1984, Nike releases a new Air Jordan line. The sneaker has consistently been among the best selling basketball shoes since their creation. You can find great bargains for Air Jordan on Ebay.